Amplifying People & Podcasts

Our Vision:

Soundtruism aims to make the media landscape more diverse by reflecting a wider range of voices and opinions, many of which are currently underrepresented.  In the programmes we make and the podcasts we have on our slate, a central question we ask as a company is: will it amplify those voices currently marginalised by mainstream media? We work hard to build an ethos of media diversity in our presenter line-ups and development talent pipelines. We want to elevate and support those voices and stories not always given the limelight and support they deserve by traditional media processes and culture.  Soundtruism aims to use its’ influence in the media sphere to amplify this message. See more. 

Our Values

As a media production company, our culture and the way we work is determined by our values and behaviour.  Our values define who we are as a company and what we stand for.  Soundtruism’s values help bring our vision to life:

• We are brave: we challenge traditional approaches and seek to disrupt the hegemonic order/agenda, changing up the normal way of doing things.
• We have integrity: we are accountable, credible, transparent and trustworthy.
• We are passionate: we are driven by a passion for social change and a determination to create the most impact we can.
• We are entrepreneurial: we are agile, we take opportunities, pivot and innovate with full-on creativity at the heart of everything we do.
• We are collaborative: we work together and we work in partnership with others to through a practise of mutual respect.  It stems from an understanding that we can achieve more through collaboration.

We regularly review how these are being applied to ensure they continue to support our vision and overall objectives.  We don’t claim to be perfect and we know that sometimes we will stumble and make mistakes, but learning is how we grow and keep moving forward.